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세계적인 석학들로부터 경영에 대한 통찰력을 얻고 싶습니까?   => Faculty Seminar Series: FSS
개요
하버드와 스탠포드 경영대학원 유명 교수들의 기업체 임직원 대상 특강 동영상으로 다양한 기업 사례 소개와 아이디어 제시로 경영에 대한 통찰력과 폭 넓은 시야를 갖게 합니다. 각 동영상은 50분 내외의 강의, 학습자 가이드, 강의 script, 강의 슬라이드, 관련자료 및 정보를 제공하며, 영문 자막과 한글 자막(일부 강의 제외)을 선택하여 인트넷과 스마트폰으로 학습을 할 수 있습니다.
대상
모든 계층의 임직원이 학습 가능은 하지만, 특히 경영자 계층에 적합함
16 분야 강의 리스트 알파벳순 카테고리순

카테고리: Strategy
타이틀교수명Preview
(영어자막)
Preview
(한글자막)
All Customers Are Not Created EqualJames M. Lattin
Billions of Entrepreneurs: The Yin and Yang of China and IndiaTarun Khanna
Brand Equity: Measuring, Analyzing, and PredictingSeenu Srinivasan
Brand PositioningYoungme E. Moon
Building Strategy-Focused Organizations with the Balanced Scorecard 인기과정Robert S. Kaplan
Capturing the Value: Competitive Strategies that WorkStephen P. Bradley
Competing in High-Velocity IndustriesWilliam P. Barnett
Consumer-Driven Health Care: A Revolution for Employers, Consumers, and ProvidersRegina E. Herzlinger
Crafting Business Strategy with Environmental Scanning Bharat N. Anand
Creating Customer-Centric Cultures: Lessons from High-Performance OrganizationsRohit Deshpande
Entrepreneurial MarketingJoseph B. Lassiter III
Getting Global Strategy RightPankaj Ghemawat
How Countries Compete: National Strategies for GlobalizationRichard Vietor
How Does IT Matter?Andrew McAfee
Judo StrategyDavid B. Yoffie
Jumpstarting Entrepreneurial InnovationLynda M. Applegate
Managing Markets, Segments, and CustomersDas Narayandas
Managing People for Competitive AdvantageChristopher A. Bartlett
Resources and Corporate StrategyCynthia A. Montgomery
Return On ManagementRobert Simons
Scope and Global StrategyTarun Khanna
Sports Business ManagementGeorge Foster
Sprint Selling & Turbo-Charged Market DevelopmentBenson P. Shapiro
Strategic Agility 추천과정John R. Wells
Strategy is Destiny: A Perspective on Strategic LeadershipRobert Burgelman
Strategy is Destiny Tool I: Forces Driving Firm EvolutionRobert A. Burgelman
Strategy is Destiny Tool II: An Evolutionary Framework of the Strategy-Making ProcessRobert A. Burgelman
Strategy is Destiny Tool III: Internal Corporate VenturingRobert A. Burgelman
Strategy, Leadership, and Performance Management in the Social Enterprise SectorHerman B. Dutch Leonard
Sustaining Competitive AdvantagePankaj Ghemawat
The New Strategic Weapon: Information TechnologyF. Warren McFarlan
The Opportunity & Threat of Disruptive TechnologiesClayton M. Christensen
Triple-A Supply Chain PerformanceHau L. Lee
Where Do Great Strategies Come From? 인기과정Jan W. Rivkin
What Really Matters 추천과정Nitin Nohria
Why Customers MatterW. Earl Sasser
Women Negotiating Well: The Effects of Gender and Expectations on Negotiating PerformanceMargaret A. Neale